Frequently Asked Questions
What are your two primary services?
We specialize in WordPress development and Shopify development. On WordPress, we build fast, SEO-optimized websites and blogs—covering custom themes, plugin integration, speed improvements, security hardening, and ongoing maintenance. On Shopify, we design high-converting online stores—custom themes, app integrations, product/catalog setup, checkout optimization, and performance tuning. Both services are focused on clean code, mobile responsiveness, Core Web Vitals, and measurable growth in traffic and conversions.
What other services do you offer?
Alongside WordPress and Shopify, we provide a full growth stack:
SEO Services (Monthly & Projects): Technical SEO audits, on-page optimization (schema, metadata, internal linking), content strategy, local SEO for Pakistan (GMB), and ethical link building—focused on ranking gains and qualified traffic.
Speed & Core Web Vitals: Image optimization, code minification, server-level caching, CDN setup—targeting faster LCP/CLS/INP and better conversions.
Website Maintenance & Care Plans: Security hardening, uptime monitoring, backups, plugin/theme updates, small fixes, and priority support.
Site Migrations & Rebuilds: Safe moves between hosts/platforms, HTTP→HTTPS, staging→live launches, and legacy theme/plugin refactors.
Conversion & Analytics: Funnel and checkout improvements, landing pages, A/B tests, GA4 + Search Console setup, goal tracking, and reporting.
Content & Blog Setup: Editorial calendars, template design for posts, and publishing workflows tuned for SEO.
Managed Hosting (ArbanHost): Reliable, optimized WordPress/Shopify hosting with SSL, daily backups, malware scans, and performance tuning.
All services are delivered with clean code, mobile responsiveness, security best practices, and measurable KPIs.
What business problems do you solve?
We help founders and teams turn websites into growth engines by solving these core problems:
Low traffic & poor visibility: Technical SEO fixes, on-page optimization, content strategy, and local SEO to improve rankings and organic traffic quality.
Weak conversions (leads/sales): CRO audits, UX improvements, high-converting page templates, checkout optimization, and A/B testing to lift conversion rates.
Slow, underperforming sites: Core Web Vitals tuning (LCP/CLS/INP), image/code optimization, server-level caching, and CDN setup to speed up pages and reduce bounce.
Complex or broken storefronts: Shopify/WordPress rebuilds, custom themes, app/plugin integrations, and streamlined product/catalog flows to simplify operations and boost sales.
Security risks & downtime: Hardening, malware scans, backups, and uptime monitoring to prevent breaches and keep your site online.
Messy content operations: Editorial workflows, reusable page/post templates, and governance so teams publish faster with consistent brand and SEO standards.
Data you can’t trust: GA4 + Search Console setup, event/goal tracking, dashboards, and reporting so decisions are driven by reliable metrics.
Painful migrations & launches: Zero-downtime moves (host/domain/platform), staging→live processes, and redirect mapping to protect SEO equity.
Maintenance bottlenecks: Care plans for updates, small fixes, and priority support so your team can focus on growth—not firefighting.
Scalability limits: Architecture reviews and performance tuning that support traffic spikes, seasonal campaigns, and new market rollouts.
Bottom line: we reduce acquisition costs, increase conversions, and make your WordPress or Shopify site faster, safer, and easier to manage.
What are your core services?
Core services: WordPress & Shopify development, SEO (monthly retainers), site speed/Core Web Vitals, ongoing maintenance & support, and managed hosting (ArbanHost).
How are you different?
We’re outcome-first, not “hours-first.” A few ways we’re different:
Speed + SEO by default: Core Web Vitals, clean code, and schema baked in—so pages rank and load fast.
Conversion-focused builds: Templates and UX tested to turn traffic into leads/sales, not just look pretty.
Reliable care plans: Proactive maintenance, security, and uptime—so you don’t firefight.
Transparent KPIs: Clear monthly goals, GA4 dashboards, and plain-English reporting.
Local + global: Pakistan-based responsiveness with global-quality engineering and tooling.
How do you maximize responsiveness?
We design for fast turnarounds, not just fast sites:
Clear SLAs & priority tiers: P0 (down), P1 (broken flow), P2 (minor) with response targets (e.g., 30m/2h/1 day).
Multi-channel support: WhatsApp, email, and ticketing—whichever you use, we’re listening.
Proactive monitoring: Uptime + Core Web Vitals + error logs watched; alerts trigger auto-triage.
On-call coverage: Defined hours with escalation to engineers (no “we’ll check tomorrow”).
Playbooks & checklists: Pre-approved fixes for common issues to avoid back-and-forth.
Staging → live pipeline: Safe, quick releases without breaking production.
Status updates & ETAs: Plain-English progress notes so you’re never guessing.
Automation for routine tasks: Backups, updates, and security scans run on schedule.
What is your industry focus?
: We focus on SMBs and growth-stage brands across:
E-commerce (Shopify/WordPress stores)
Professional services (agencies, legal, finance, consulting)
Local businesses in Pakistan (clinics, education, real estate, hospitality)
B2B & SaaS marketing sites (lead-gen, docs, blogs)
Goal: fast, SEO-ready sites that convert—no fluff.